| 
Two Austin companies team up to form
"The Frenzy Group"
The Ad Ranch and DMG-The Lead Dogs create innovative lead
generation Frenzy Campaigns that allow sales teams to track
leads in real time and generate quick revenue
Austin, TX - April 22, 2002 - A recent partnership of direct
mail, interactive design, telemarketing and database management
are the driving force behind recent sales success for over
10 companies around the United States. Since December 2001,
Frenzy Campaigns have generated high-quality leads for IBM
business partners in industries such as automotive technology,
staffing, infrastructure and supply chain management software.
The Frenzy Group combines direct mail, interactive design,
telemarketing and database management. Together they create
the Frenzy Campaign, an intense lead generation campaign that
leverages best practices developed through years of experience.
Denver-based Allegro Software began their Frenzy Campaign
in early 2002. Allegro produces MAESTRO, the most highly acclaimed
staffing management software package available on the market
today. "Allegro felt that the Frenzy Campaign was extremely
well thought out and executed. The creative work drew very
positive comments," said Ed Nichols, CEO of Allegro Software.
"The calls yielded an unusually high rate of qualified
responses. Overall, the campaign exceeded our expectations.
The results were excellent."
"We bring our clients highly qualified leads,"
said Chris Greta, founder and partner of The Frenzy Group.
"And we've set up a secure online lead-tracking database
that allows our clients to view all incoming leads 24/7, on
frenzywatch.com."
Frenzywatch.com is a secure online site designated for Frenzy
clients. As leads are generated, Frenzy telemarketers qualify
and categorize each lead - and the leads are uploaded in real
time. Frenzy clients are asked to provide feedback on a daily
basis, to further qualify the leads. Follow-up is provided
by the Frenzy Group for 90 days after the campaign concludes.
AutoPower Corporation designs and develops flexible software
solutions and customer-oriented support services for the Truck
Parts Distribution and Services Industries. Their Frenzy Campaign
in January 2002 produced 70 high-quality leads.
"The FrenzyGroup did a fantastic job of getting our
name in front of over 2000 prospects," said John Kairis,
Marketing Manager at AutoPower. "The quality of their
work is very good --both the printed pieces and the telemarketing
team. I especially liked FrenzyWatch.com, the Web-based reporting
tool they offer to keep track of the leads."
Five types of Frenzy campaigns are offered: Great White,
Mako, Piranha, Flying Fish and the 12-month Frenzy Year campaign.
Frenzy campaigns contain all or some of these components:
direct mail tri-fold, postcard, two to three telemarketing
calls for each prospect, management of the 800 number and
registration page, a Webinar, HTML e-mail, dimensional mailer,
and access to frenzywatch.com. The very basic campaign, Piranha,
includes one direct mail piece, two call attempts, e-mail
follow up (permission-based), management of the 800 number
and registration page and all access to frenzywatch.com.
"The key to Frenzy Campaigns is the multi-touch process.
They build familiarity and confidence with prospects quickly.
Our clients are consistently showing projected close rates
of 30-40% -- almost unheard of in this tight economy,"
said Mike Wallen, co-founder and partner of The Frenzy Group.
The Frenzy Group works with technology, retail, healthcare
and consumer businesses. Frenzy clients have included Peregrine,
Prelude Systems, Viecore, LSi, AutoPower, Allegro, InfoManager,
NetASPx, Magnum, Wynne Systems, and Partnerware. For more
information, log on to www.frenzygroup.com
Return to top
|
